Amity Digital makes it easy to activate regardless of how advertisers prefer to source inventory. We can manage entire campaigns or simply act as another programmatic source of scale.
Direct relationships with publishers
Private Marketplace creation through publisher bundles
Integration with multiple SSPs for simple programmatic activation
CTV and quality publisher inventory is harder to find in the current programmatic first landscape. Advertisers also don’t have the resources to vet partners on an individual basis. Amity alleviates both issues by curating quality and surfacing scale.
In the absence of technology to vet impressions on emerging and newer inventory, advertisers need to vet publishers up front to ensure that money is being properly allocated.